Top 7 Email Marketing Services for Shopify [2022]

Despite the dominance of search engines and social media platforms, email marketing still is numero uno when it comes to driving results.

Having your own email list is one of the best ways to reach your customers and there’s no shortage of email marketing services to choose from.

Through email marketing, you can take your Shopify store to the next level by increasing conversions, boosting sales, and getting repeat customers to your store.

Some Email Service Providers (ESPs) offer direct integrations, allow you to send triggered emails (e.g. abandoned cart campaigns), and let you access your store data directly from within your email marketing tool.

With so many email marketing software around, which are the most appropriate for your Shopify store? Let’s find out!

Why you need a separate ESP for Shopify

Image Credit: Brett Jordan, Source: Unsplash

Shopify does come with its own email marketing service called Shopify Email, and it has its advantages which include: free installation, easy setup, and ready-made email templates.

This is all great if you are just starting out your business and have a limited customer base, but as you expand you’ll realise Shopify Email’s shortcomings.

Some cons of Shopify Email include:

– No email marketing automation

– Limited Email Templates

– Bug/feature problems

No matter which ESP you choose, it needs to have a few basic features for your ecommerce store. These include:

– Customizable ready-made templates that suit your needs.

– Audience-segmentation features for sending targeted emails based on customer profiles.

– Smart automation for scaling your email marketing efforts.

– Opt-in forms that can be embedded on your website or integrated with your Shopify store.

– Detailed analytics for gauging email marketing campaign performance.

Another thing you want to make sure is how well the service can handle your intended email volume.

For example, if you plan to send 5,000 emails a day to 200,000 subscribers, you don’t want a service that caps off below those numbers.

And, of course, you’ll want to choose a service that falls within your price bracket.

Now, let’s have a look at the best email marketing services for ecommerce stores.

Best Email Marketing Services for Shopify


Klaviyo is a marketing software specifically designed for ecommerce. WIth their advanced segmentation and automation workflows, do expect a pretty good ROI on your Shopify store.


Klaviyo’s Pricing Plan Includes:

  • Up to 250 subscribers and 500 emails/month: Free
  • Up to 1,000 subscribers and unlimited emails: $30/month
  • Up to 5,000 subscribers and unlimited emails: $100/month
  • Up to 10,000 subscribers and unlimited emails: $150/month


Key Features

  • Integration with Shopify is quick and easy to set up.
  • Email flows and automation work seamlessly in Klaviyo and are a breeze to set up.
  • They have attractive, and modern looking email templates that work with dynamic blocks.
  • It consists of an extensive selection of pre-built workflows, that range from welcome and abandoned cart emails to post-purchase follow-up and winback emails.


Recommended to

Since Klaviyo focuses on email marketing for ecommerce, it is a great option for Shopify owners.

It’s built in CRM, makes it a great choice for both small and medium-sized businesses with larger client bases and teams.

So if you are a merchant who’s ready to go all-in on their email marketing efforts, Klaviyo is a great choice for you.


With a strong emphasis on ecommerce, Omnisend is a slick tool that offers a range of automation targeted at different stages of the customer journey (browse abandonment, cart abandonment, order confirmations, etc.)


  • 500 emails/month to up to 250 contacts, 60 SMS: Free
  • Up to 500 contactable subscribers and 6,000 emails/month: $16 per month (Standard )
  • Up to 9,000 contactable subscribers and unlimited emails/month: $199 per month (Pro)
  • Unlimited subscribers and emails: $2,000 per month (Enterprise)


Key Features

  • The free plan comes with unlimited subscribers, which is a big plus.
  • You can easily create a sign-up form that automatically links up with your store in Shopify.
  • The email editor also lets you automatically add products from your store straight into your email.
  • Omnisend seamlessly integrates with Shopify, allowing for dynamic sign-up boxes, pop-ups, and landing pages to help grow your email lists and capture new leads.
  • Other cool email features unique to Omnisend include gift boxes, scratch cards and other incentives.


Recommend to

If your needs include a multi-channel platform that lets you manage all your store’s marketing communications out of one place, and would like to be able to add some unique extra features to their emails, Omnisend is the perfect choice for you.

It’s great for merchants who don’t want to spend a lot of time building automated email campaigns.


For budget-conscious Shopify owners, Sendinblue stands out as a feature-reach email marketing service. 

Starting out as a transactional email provider, Sendinblue expanded to offer SMS in addition to email.


  • Up to 9,000 emails a month: $0 (maximum 300 emails daily)
  • Up to 10,000 emails a month: $25/month
  • Up to 40,000 emails a month: $32/month
  • Up to 60,000 emails a month: $45/month


Key Features

Sendinblue has some built in smart ecommerce features, which include:

  • Displaying conditional email content based on certain attributes (e.g. a special offer if someone is an existing customer or not).
  • Send emails and SMS like payment confirmations, order summaries and shipping notifications (via SMTP). 
  • Order data also gets exported from Shopify to Sendinblue, meaning you can view this information on individual contact records, and create segments and automations around this information.
  • Some other seriously impressive features include landing pages, automations, Facebook ads, live chat, and lead scoring.


Recommend to

Even with its impressive feature set, Sendinblue offers some of the cheapest plans for Shopify store owners and is a decent option if you want to run your email marketing on a budget.


Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.


The following numbers are for their Essentials plan, which includes a sending limit of 10 times your maximum contact count, 3 audiences, single-step automations (e.g. abandoned cart), segmentation, built-in CRM and landing pages.

  • Free for up to 2,000 contacts
  • Up to 500 contacts: $9.99
  • Up to 2,500 contacts: $30.99
  • Up to 5,000 contacts: $52.99
  • Up to 10,000 contacts: $78.99


Key Features

  • Mailchimp offers a very generous free plan that is pretty attractive to those with less than 2,000 subscribers, as you’ll be able to send up to 10,000 emails per month.
  • It includes some of the best reporting features for ecommerce, including products sold from a particular campaign, total revenue, click map and geolocation tracker.
  • Plenty of automation templates available for abandoned carts, reorder reminders, lost customer recovery, etc. Transactional email and retargeting ads are also included.

Recommended to 

If your store includes fewer than 2,000 subscribers, Mailchimp is a good option as you would benefit from their landing pages, automations and/or advanced analytics.


ConvertKit is a popular platform among the blogger and content creator community, but it also targets online store owners by offering a simple integration with Shopify (amongst other ecommerce platforms). Other features include a landing page editor and a flexible tag management system.


  • Up to 1,000 contacts: $29/mo
  • Up to 5,000 contacts: $79/mo
  • Up to 10,000 contacts: $119/mo


Key Features

  • You can create automations around specific products that customers have purchased, or collections of products.
  • Automations can subscribe customers to an automated email series, add/remove a tag, set a custom field, or add them to a form.
  • They have a sophisticated tagging system that allows you to segment users and effortlessly add/remove them from email sequences.


Recommended to 

Although not a direct preference, when integrated with a tool like Zapier, you’ll be able to get a decent amount of automations going for your online store.

Constant Contact

Being one of the better known names in email marketing, Constant Contact integrates directly with Shopify and brings some unique features to the table such as surveys, and social campaigns.


500 contacts: $9.99/month

5,000 contacts: $65/month

10,000 contacts: $95/month

Key Features

Constant Contact creates pre-built segments of first-time customers, repeat customers, lapsed customers and so on. 

Within its email editor, you can use drag-and-drop blocks to easily insert products and coupon codes from your store.

Recommended to

If you are a merchant who’s more concerned with sending transactional and newsletter-type campaigns instead of revenue-driving emails then we suggest Constant Contact for you.


Drip allows you to create automations around even the smallest actions taken by customers on your store (e.g. viewed a product, created/deleted a checkout, placed/cancelled an order), or around very specific data points (e.g. what brand they bought, or how much they spent).


Up to 500 contacts: $19/month

Up to 1000 contacts: $29/month

Up to 2,500 contacts: $39/month

Up to 5,000 contacts: $89/month

Up to 10,000 emails per month: $154/month

Key Features

Creating automations in Drip is straightforward and fun as you get to use their colourful workflow editor.

Automations can be as simple or as complex as you like, with options to include actions, parallel paths, decisions and more within the workflow. Or you can simply choose from one of their pre-built templates – these include cart abandonment, coupon welcome series and campaigns to win back ‘at-risk’ customers.

They offer an integration with Facebook Customer Audiences, which means you can combine targeted Facebook ads with your Shopify automated campaigns.

Recommended to

We’d recommend Drip if you are interested in clever segmentation and automation features.

Best Email Marketing for Shopify: Roundup

As you can tell, there are a wide range of email marketing services on the market to run targeted campaigns for your Shopify customers.

If you want to run complex automated campaigns triggered by customer actions (multi-step abandoned cart emails, recommended products, etc), your best bet will be a tool like Omnisend, Klaviyo or Drip.

If ease of use and affordability are your priorities then tools like Sendinblue are highly helpful to run simple but effective campaigns.

With new and capable email marketing tools popping up every year or so, the one you choose ultimately depends on your business marketing goals and budget.

At the end of the day, whatever helps you drive more engagements, sales, and loyalty for your business, is the best tool for you!


Previous Post

Are Blogs Still Relevant in 2022? Future of Blogging and more…

Are Blogs Still Relevant in 2022? Future of Blogging and more…

Are Blogs Still Relevant in 2022? Future of Blogging and more… It’s the year 2022, and if you are a business looking to grow your online presence you might be having the following questions: Is blogging worth pursuing in the age of social media? Is there any scope for blogging in the future? Is it […]

Shopify vs. WordPress (WooCommerce) for Ecommerce?

Shopify vs. WordPress (WooCommerce) for Ecommerce?

Both Shopify and WordPress are popular options when it comes to building your very own online, ecommerce store.

While both are tried and tested platforms for a successful online store, both have their own sets of pros and cons.

Top 7 Email Marketing Services for Shopify [2022]

Top 7 Email Marketing Services for Shopify [2022]

Despite the dominance of search engines and social media platforms, email marketing still is numero uno when it comes to driving results.

Having your own email list is one of the best ways to reach your customers and there’s no shortage of email marketing services to choose from.