Despite the dominance of search engines and social media platforms, email marketing still is numero uno when it comes to driving results.
Having your own email list is one of the best ways to reach your customers and there’s no shortage of email marketing services to choose from.
Through email marketing, you can take your Shopify store to the next level by increasing conversions, boosting sales, and getting repeat customers to your store.
Some Email Service Providers (ESPs) offer direct integrations, allow you to send triggered emails (e.g. abandoned cart campaigns), and let you access your store data directly from within your email marketing tool.
With so many email marketing software around, which are the most appropriate for your Shopify store? Let’s find out!
Shopify does come with its own email marketing service called Shopify Email, and it has its advantages which include: free installation, easy setup, and ready-made email templates.
This is all great if you are just starting out your business and have a limited customer base, but as you expand you’ll realise Shopify Email’s shortcomings.
Some cons of Shopify Email include:
– No email marketing automation
– Limited Email Templates
– Bug/feature problems
No matter which ESP you choose, it needs to have a few basic features for your ecommerce store. These include:
– Customizable ready-made templates that suit your needs.
– Audience-segmentation features for sending targeted emails based on customer profiles.
– Smart automation for scaling your email marketing efforts.
– Opt-in forms that can be embedded on your website or integrated with your Shopify store.
– Detailed analytics for gauging email marketing campaign performance.
Another thing you want to make sure is how well the service can handle your intended email volume.
For example, if you plan to send 5,000 emails a day to 200,000 subscribers, you don’t want a service that caps off below those numbers.
And, of course, you’ll want to choose a service that falls within your price bracket.
Now, let’s have a look at the best email marketing services for ecommerce stores.
Klaviyo is a marketing software specifically designed for ecommerce. WIth their advanced segmentation and automation workflows, do expect a pretty good ROI on your Shopify store.
Klaviyo’s Pricing Plan Includes:
Since Klaviyo focuses on email marketing for ecommerce, it is a great option for Shopify owners.
It’s built in CRM, makes it a great choice for both small and medium-sized businesses with larger client bases and teams.
So if you are a merchant who’s ready to go all-in on their email marketing efforts, Klaviyo is a great choice for you.
With a strong emphasis on ecommerce, Omnisend is a slick tool that offers a range of automation targeted at different stages of the customer journey (browse abandonment, cart abandonment, order confirmations, etc.)
If your needs include a multi-channel platform that lets you manage all your store’s marketing communications out of one place, and would like to be able to add some unique extra features to their emails, Omnisend is the perfect choice for you.
It’s great for merchants who don’t want to spend a lot of time building automated email campaigns.
For budget-conscious Shopify owners, Sendinblue stands out as a feature-reach email marketing service.
Starting out as a transactional email provider, Sendinblue expanded to offer SMS in addition to email.
Sendinblue has some built in smart ecommerce features, which include:
Even with its impressive feature set, Sendinblue offers some of the cheapest plans for Shopify store owners and is a decent option if you want to run your email marketing on a budget.
Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Their approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.
The following numbers are for their Essentials plan, which includes a sending limit of 10 times your maximum contact count, 3 audiences, single-step automations (e.g. abandoned cart), segmentation, built-in CRM and landing pages.
If your store includes fewer than 2,000 subscribers, Mailchimp is a good option as you would benefit from their landing pages, automations and/or advanced analytics.
ConvertKit is a popular platform among the blogger and content creator community, but it also targets online store owners by offering a simple integration with Shopify (amongst other ecommerce platforms). Other features include a landing page editor and a flexible tag management system.
Although not a direct preference, when integrated with a tool like Zapier, you’ll be able to get a decent amount of automations going for your online store.
Being one of the better known names in email marketing, Constant Contact integrates directly with Shopify and brings some unique features to the table such as surveys, and social campaigns.
500 contacts: $9.99/month
5,000 contacts: $65/month
10,000 contacts: $95/month
Constant Contact creates pre-built segments of first-time customers, repeat customers, lapsed customers and so on.
Within its email editor, you can use drag-and-drop blocks to easily insert products and coupon codes from your store.
If you are a merchant who’s more concerned with sending transactional and newsletter-type campaigns instead of revenue-driving emails then we suggest Constant Contact for you.
Drip allows you to create automations around even the smallest actions taken by customers on your store (e.g. viewed a product, created/deleted a checkout, placed/cancelled an order), or around very specific data points (e.g. what brand they bought, or how much they spent).
Up to 500 contacts: $19/month
Up to 1000 contacts: $29/month
Up to 2,500 contacts: $39/month
Up to 5,000 contacts: $89/month
Up to 10,000 emails per month: $154/month
Creating automations in Drip is straightforward and fun as you get to use their colourful workflow editor.
Automations can be as simple or as complex as you like, with options to include actions, parallel paths, decisions and more within the workflow. Or you can simply choose from one of their pre-built templates – these include cart abandonment, coupon welcome series and campaigns to win back ‘at-risk’ customers.
They offer an integration with Facebook Customer Audiences, which means you can combine targeted Facebook ads with your Shopify automated campaigns.
We’d recommend Drip if you are interested in clever segmentation and automation features.
As you can tell, there are a wide range of email marketing services on the market to run targeted campaigns for your Shopify customers.
If you want to run complex automated campaigns triggered by customer actions (multi-step abandoned cart emails, recommended products, etc), your best bet will be a tool like Omnisend, Klaviyo or Drip.
If ease of use and affordability are your priorities then tools like Sendinblue are highly helpful to run simple but effective campaigns.
With new and capable email marketing tools popping up every year or so, the one you choose ultimately depends on your business marketing goals and budget.
At the end of the day, whatever helps you drive more engagements, sales, and loyalty for your business, is the best tool for you!
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Despite the dominance of search engines and social media platforms, email marketing still is numero uno when it comes to driving results.
Having your own email list is one of the best ways to reach your customers and there’s no shortage of email marketing services to choose from.
