Maxi-Market Content Map
The Maxi-Market Content Map A plug-and-play guide to create content that seduces your coldest leads and moves them up the pyramid—until they book, buy, or beg.
WHY THIS EXISTS
Most creators and brands only market to the 3% who are already ready to buy. That’s like proposing marriage on the first date.
The Maxi-Market strategy flips that. You create content for the entire market — from the totally unaware to the ready-to-order-now bunch.
This guide breaks down what to post, when to post it, and who it’s for.
THE MAXI-MARKET PYRAMID
(Top to Bottom)
1. Buyers (3%) — Hot & ready to book/order
2. Info Seekers (17%) — Problem-aware, researching
3. Problem Aware (20%) — Know something’s off, but not sure what
4. Unaware (60%) — They have no idea they even need you (yet)
WHAT TO POST FOR EACH STAGE
STAGE 1: BUYERS (3%)
Goal: Give them a reason to ACT NOW
Menu drops & new launches
Limited-time offers (book by Sunday, 7PM)
Reels with direct CTAs (“Tap link to book”)
Google reviews or booking form testimonials
CTA style: “Last few tables left — book now!“
STAGE 2: INFO SEEKERS (17%)
Goal: Make them trust & choose YOU over everyone else
Story highlights with pricing, vibe, FAQs
Founder or chef videos explaining the “why”
Carousel comparing you vs competitors (gently)
Reels with customer testimonials, reactions, story snippets
CTA style: “Still deciding? Here’s what our guests say.”
STAGE 3: PROBLEM AWARE (20%)
Goal: Make them realize YOU solve a problem they feel
Reels that tap into frustrations: “Tired of overpriced wine with average food?”
Carousels that educate: “5 signs your brunch spot is mid”
Founder VO content explaining your philosophy
CTA style: “Save this for when you’re ready to upgrade your weekends.”
STAGE 4: UNAWARE (60%)
Goal: Create intrigue, connection, and cravings
Funny or relatable skits (first date content, customer types, wine memes)
Visually addictive reels with audio hooks
Chef POVs, plating porn, 0.5x bar reels
Content that rides trends but ties back to your vibe
CTA style: No CTA needed. The goal is attention + follow.
PRO-TIP: ROTATE!
You don’t need to ONLY make content for buyers. You need a mix — content that attracts, nurtures, and converts.
Use this map to plan:
- 2 Reels/week for Unaware
- 1 for Info Seekers
- 1 for Problem-Aware
- 1 hard-sell for Buyers
This is how you turn cold traffic into booked-out weekends.
NEXT STEPS
Want a plug-and-play content calendar that uses this exact strategy? Click on “Work with us” and see if we’re the right fit!