The 3 Shot Formula
The Shotlist That Sells
For Restaurants, D2C Brands & Creators Who Want More Than Just “Vibes”
You don’t need fancy transitions.
You need clarity.
This 3-part shotlist makes any product desirable — without the fluff.
Use This Framework For:
✅ Reels that drive bookings
✅ Product videos that increase cart adds
✅ Phone-shot content that actually performs
THE 3 SHOT FORMULA
| 🔥 SHOT TYPE | 🎯 PURPOSE | 🎥WHAT TO FILM (Examples) | 🧠 WHAT TO SAY (Optional VO/Text) |
|---|---|---|---|
|
Visual Proof |
Make them taste with their eyes |
Croissant breaking open, gooey center, rising steam |
Made with French butter. Fresh every morning. |
|
Real Context |
Show someone experiencing it |
Customer biting into it, bartender pouring, skincare being used |
Pairs perfectly with your morning coffee. |
|
Emotional Hook |
Make them feel why it matters |
Overlay on video: “Sold out by 5pm every day |
Because regular just doesn’t cut it anymore. |
🎯 WHY THIS WORKS
Visual Proof triggers craving
Real Context triggers relatability
Emotional Hook triggers desire
Use all 3, and your product stops being just a “thing” — it becomes an experience.
🛠️ONE-LINER EXAMPLES YOU CAN STEAL
| Niche | Emotional Hook Text Overlay |
|---|---|
|
🥐Café |
This isn’t your ₹90 bakery croissant. |
|
🍸 Bar |
Goa in a glass. Garnished with drama. |
|
🧼 Skincare |
Your skin deserves better than a ₹199 Amazon impulse buy. |
|
🧃 D2C Beverage |
Zero artificial. 100% main character energy |
📲 HOW TO USE
- Choose 1 product or menu item
- Film the 3 shots using your phone
- Use 1 line of copy per shot (steal from above or write your own)
- Post as Reel or Story with a CTA6
- Watch the difference between “cool” and “converting”
🔐 Delivered by:
Maaz Memon – The Visual ROI Guy
Helping restaurants and brands make content that sells, not just vibes.
Instagram: @themaazmemon